, commonly recognized as a charity, are organizations whose primary objective is to provide philanthropic activities to specific groups of people. In most cases, the financial strength of such organizations comes from funding from well-wishers and organizations that see the importance of their existence. However, most charitable organizations suffer from invisibility which makes prospective funding organizations fail to find them. Once they are not identified, they will face the problem of having limited funding sources. As such, such organizations must consider the to position themselves well and create visibility. The visibility created will help them increase their reach out to many organizations capable of funding their activities.Hosting virtual fundraisers and eventsDi Lauro, Tursunbayeva, and Antonelli (2019, p.1) state that social media has become an excellent platform for nonprofit organizations to improve visibility and secure funding. Unlike in the past, a platform where people can interact, search and connect with organizations and customers, and create awareness about specific issues. Nonprofit organizations, including charitable organizations, tend to identify the best platforms in the social media to host virtual fundraisers and events that bring many people and organizations on board to unleash their support for projects.The organizations can create short visual video clips of either them or the members of the support programs narrating the situations and the need for more funds to help such conditions. The clips can be posted to the social media platforms such as Facebook, Twitter, Snapchat, or Instagram and be made sharable so that they can reach many people. The process usually brings many people on board, thus creating a base for more funds.Davis and Moscato (2018, p.272) provide evidence of the organizations that have excelled in increasing funding through virtual fundraisers and events and the methods they have used to command such successes. According to the authors, most nonprofit organizations in America have resorted to to continue looking for funds to support the members of their programs, and that limits the failures caused by an inability to hold physical encounters. Some known examples of organizations using virtual platforms are the American Cancer Society, the Michael J. Fox Foundation, and Live and Learn in Kenya. The methods that the mentioned organizations use to improve visibility for funds through digital marketing include virtual auctioning, creating video live streams, and sending freebie emails to various people and organizations (Dixit and Kesarwani, 2018, 83). Once the entire process is complete, the organizations can thank all the supporters through the platforms. the three organizations and others that have not been mentioned have raised millions of dollars to help boost their operations.
Anderson (2008) defines a Google grant as a donation program that majorly distributes free advertisements to a colossal number of nonprofit organizations. The platform has given many nonprofit organizations a chance to find support from various other organizations in terms of funding. The author argues that the Google search platform provides multiple opportunities for AdWords in the search engine for nonprofit organizations that apply only. As such, it becomes easy for such companies to encode their information which, when searched, appears in the options and makes it easy to identify. While some established companies like Apple pay for such services, Google offers the services freely to the nonprofit organizations to allow them to spend no amount becomes they are on the lookout for more money. Therefore, the company should be able to explore the Google Ad Grants if it requires a platform that will increase its possibility of getting funds.Apart from offering a platform to advertise freely, Google also allocates a certain amount of money it grants to various nonprofit and charitable organizations depending on their operations. An article by Browne (2020) gives an insight into how Google increased its funding by $200 million to hit the $1 billion mark that would be shared by the nonprofit organizations helping in the fight against Covid-19. Through applications to find a space in the Google search engine, a charitable organization can also explain its operations to Google to increase its funding. In such a case, Google can b one of the donors through its Google grant support. Caring for the elderly and the mentally challenged through drumming is an almost essential activity as supporting the victims of Covid-19. That would be an excellent platform for the organization to win a grant from Google and boost its operations.Google Ad Grants have been a considerable addition to various nonprofit organizations, and as it makes them make the most of it in achieving their goals. Occasionally, organizations require evidence to ascertain that a particular decision is workable, and as such, NP News (2020), presents a list of nonprofit organizations that have benefited from the grants to improve their visibility for funding and a consequential success in operations. The organizations are using a range of advertising aspects through the , and such aspects are not limited to creating zoom backgrounds, moving workshops online, selling custom branded items and using the buy one, give one strategy for those who manage to get their promotional products. NP News (2020) cites the organizations that have used such platforms to include The Little Market, Wellfield Botanic Gardens, Arts of Life and Educated Canines Assisting with Disabilities (ECAD), and The IMAG History and Science Center. The organizations use the best strategies to make the most out of the free Google Ad Grant, thus helping them to boost their visibility and funding.
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