Consumer Behavior Essay
Hi, the topic I have chosen for the paper is about Louis Vuitton, specifically how Louis Vuitton has transitioned over the years to position itself towards younger consumers and market.
The course is Consumer Behavior, it’s like a mixture of marketing and psychology. So the paper should be about these two as well.
I have included the instructions given by the professor as well as my own presentation script as a foundation, feel free to extend and branch off, the presentation is only a general direction.
The scope of the analysis can be expanded to other luxury brands (Dior, Prada, etc) and even the entire high fashion industry, it doesn’t just have to focus on LV.
Also, please be sure to focus more on the consumer psych and target more of the analysis on how it impacts the consumer as well as how they think and (re)act
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