Digital Marketing Strategy
One of the most important and significant aspects of ICT is a digital marketing strategy. According to Kingsnorth (2019), a digital marketing strategy can be explained as a plan developed by organisations in order to attain their goals with the help of specific marketing channels. These marketing channels can be paid, earned, or even owned media and needless to say, it requires immense strategic planning as well. The tourism industry in the present world is making tremendous use of digital marketing to reach potential customers and spread their message. It is essential to set a goal or purpose to successfully develop the strategy around it. Bala and Verma (2018), opines the view that digital marketing customers can directly interact with the company and their various activities. What makes digital marketing the best option for the tourism industry is its lower price. The implementation and maintenance of a digital marketing strategy are comparatively much cheaper than that any training methods for marketing. Vieira et al. (2019), states digital marketing is best suited for the tourism industry as it aims to value the chain intermediaries, develop value propositions that are focused on the economic value and also deal with fewer customers who have more significant individual transactions.
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