Recommended strategies for Tesla
It is always said that a person can never be perfect as they will always have something or the other to learn over time to cope up with the generation or taste and preference of the market. So there are some of the tactics that Tesla can own to make better growth and productive outcome as per that as follows –
They should make sure to first test the product accurately before launching it in the market.
The company must not disclose its project beforehand through the medium of social media (Zuo et al., 2020).
It must keep an eye on the rival company and take appropriate steps with the change of wind in the market.
Tesla must go through all the safety measures for their auto-pilot mode as it can be quite risky if it is provided to the masses before completing all the steps and initial stages of the procedure.
Effective marketing strategies to ensure a strategic position in the marketplace
Place
Tesla does not have any franchises, and they sell their cars via online medium. However, Tesla does not produce a massive amount of models or cars. They are targeted at a specific set of customers, and it is hard to get a hand on a Tesla car, which increases the brand value even more.
Price
Another important aspect of a brand to increase its sales is to provide products at a fair price. The products always do not have to be cheap, but if the value is there in terms of the pricing, people will like it no matter what. As described before, Tesla sells their products at a relatively lower price than the other luxury brands in the market. The price range of the products starts from $36,999 and can go up to $152,000 (Thomas and Maine, 2019). Although the pricing still looks somewhat costly, given that they are one of the first companies to develop superfast electric cars and the research and development cost goes into these cars are also huge, making it fair.
Product
The products should have some attributes and benefits that make them stand alone from the market. In this regard, the main selling points of the Tesla cars are their brand value and the prestige it comes with. But, the products can also fail if there are no specific benefits for the customers. However, Tesla’s products do have some features that are helping them to grow bigger in the market. The CEO of Tesla, Elon Musk, is world-renowned for his brilliance (Khan, 2021). He identified the future potential and necessity of electric cars on the market, but most automobile companies are still reluctant to land in the electric car market. Musk spotted that gap and developed electric cars. Hence, Tesla automobiles are among the first luxury automobile companies to offer specifications like normal cars into their sports cars (Chen and Perez, 2018). They are fats, can reach 60 mph in just 3 seconds. They are equipped with modern technologies to ensure an amazing feeling in the interior.
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