DUE 9 FEB 14 BY 2 PM EASTERN TIME
My business of choice is a Sneaker company to rival Nike corporation
Write a 700 to 900 word paper in which you explain the importance of your selected business’s vision, mission, and values in determining your strategic direction. Include the following:
· Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.
· Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.
· Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.
· Analyze how the vision, mission, and values guide the organization’s strategic direction.
· Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.
Format your paper consistent with APA guidelines.
Prepare to discuss this assignment with the class
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