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Communications and Media
Identify how culture links individuals to their society, providing shared and contested values and the mass media distribute those valuesAfter reading the Magazines in the Age of Specialization (Chapter 9), I understand culture comprises behaviours, beliefs, objects, and other features that are common to a particular group in society. Thus through culture, individuals can effectively define themselves, conforming to society’s shared values and contributing to the society. According to authors Campbell, Martin, Fabos, et al. (2019), various aspects included in the culture are; customs, language, norms, rules, tools, technologies, organizations, and institutions, among others. Therefore culture and society have an underlying relationship that links them. As the culture comprises the objects, the society is comprised of individuals who share common cultures.I understand individuals are linked to society through cultural values, including freedom, justice, community and responsibility. Cultural values have significantly been neglected in today’s world due to evolution. Traditionally, there was no greediness as it is witnessed in today’s world. People used to share what they had with others, which greatly aided in fostering peace and unity. The leaders in power also practised fair rulings. The leadership was exemplary where the entire society would benefit, unlike today’s leadership, where abuse of power and discrimination is on the verge.Precisely, media has significantly contributed to distributing these cultural values in various ways. For instance, we can know whats going on in society through media reporting. Where there are cases of declined justice, the media highlights such incidences, exposing them to the entire world. Freedom has also been achieved through media reporting; therefore entire society remains updated on the overall happenings. Hence, it is evident that the media has played a significant role in ensuring the distribution of the various cultural values in society.Comments
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