technology trends that continue to drive disruption into traditional consumer and enterprise markets for information technologies. The intent of this literature review is to evaluate watch, and discuss their potential for the future of consumers and enterprise, who continue to make the quantifying and measuring of Return on Investment (ROI) a critical factor in their evaluation of these technologies (Hazels, 2011).
Enterprise and consumers both are evaluating mobile commerce platforms and technologies to overcome the time limitations of buying and selling online (Farb, 2011). The use of analytics continues to be pervasive in this area of e-commerce, with Amazon redesigning its site to be more attuned to the needs of ebook users.
A third major trend is the adoption of e-book readers and their pervasive use by consumers globally, who are purchasing more e-books that traditionally print and bound books (Lai, Chang, 2011). This trend will accelerate as mobile e-commerce technologies (m-commerce) will continue to escalate over time (Farb, 2011). The lower costs of purchasing e-books, which Amazon has dropped to 99 cents for independent publishers, the lower cost of the Kindle at $114 and the pervasive support of these programs by publishers are all acting as catalyst of significant change in publishing today (Lai, Chang, 2011).
A fourth major trend that is supporting all others mentioned is the continued high level of reliance companies have on their supply chains, both for digital and actual goods. This information trend underscores how critical it is for business to have greater visibility throughout their supply chains and be able to better manage costs by making sure each supplier has greater visibility into customer demand (New, 2010). Supply chains are also completely changing the approach companies use for building and supporting their e-books as well, with Amazon, Barnes
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